13 Nov Strategic Self-Storage Investment Sale: Mixed-Use Facility Achieves 90% Occupancy in Atlanta Market
What happens when you combine a high-performing self-storage facility with a thriving car wash operation? The answer lies in this compelling investment sale brokered by Michael Morrison in Woodstock, Georgia. This unique transaction showcases how specialized industry knowledge and strategic positioning can maximize value for self-storage investors, even in complex mixed-use properties. With an impressive 90.8% unit occupancy rate and multiple revenue streams, this deal highlights the enduring strength of well-positioned storage investments in Atlanta’s suburban markets.
Atlanta Self-Storage Property Investment Overview: Woodstock Storage and Car Wash
- Facility Type: Mixed-use self-storage facility with car wash operations
- Location: 3329 Trickum Rd, Woodstock, GA 30188
- Total Land Area: 1.87 acres
- Year Built: 2004
- Storage Capacity:
- 81 climate-controlled storage units (13,200 rentable SF)
- 17 vehicle parking spaces
- 5 self-serve car wash bays
- 1 automatic car wash bay
Performance Metrics
- Physical Occupancy Rate: 88.4%
- Unit Occupancy Rate: 90.8%
- Economic Occupancy: 86.0%
- Net Operating Income (2020): $178,065
- Cap Rate: 7.3%
- IRR: 21.4%
Premium Amenities
- Security Features: Computerized gate access system, Digigate keypad entry, advanced surveillance cameras, perimeter fencing
- Property Features: LED lighting throughout, modernized office, online rental capabilities, 24/7 facility access
Strategic Location
- Position: 30 miles north of Atlanta
- Traffic: 16,100 vehicles daily
- Retail Proximity: Adjacent to Kroger, Walmart, and Publix
Georgia Self-Storage Market Analysis
The Woodstock submarket represents a sweet spot for self-storage investment, perfectly positioned to serve the growing suburban Atlanta population. Situated in a high-traffic retail corridor just 30 miles north of downtown Atlanta, this facility benefits from excellent visibility and easy access. The property’s location near major retailers like Kroger, Walmart, and Publix creates natural synergy, driving consistent customer traffic to both the storage units and car wash operations. With over 16,000 vehicles passing by daily, the facility maintains strong visibility in a thriving commercial district.
Storage Facility Improvements & Value-Add Strategy
The facility’s recent modernization program demonstrates the owner’s commitment to maintaining competitive advantage in the market. A comprehensive security upgrade included the installation of state-of-the-art camera systems, while property-wide LED lighting enhancement improved both safety and operating efficiency. The newly remodeled office space, equipped with modern rental management systems, streamlines operations and enhances the customer experience. These strategic improvements positioned the property for continued growth and sustained occupancy.
Self-Storage Investment Transaction Strategy
Michael Morrison approached this sale with a deep understanding of both self-storage and mixed-use property dynamics. He developed a targeted marketing strategy that highlighted the property’s diverse income streams and value-add potential. Through careful positioning and leveraging our extensive network, he identified qualified buyers who recognized the unique opportunity in this mixed-use investment. His expertise in navigating complex due diligence requirements and coordinating multiple stakeholders ensured a smooth transaction process from start to finish.
Atlanta Storage Facility Investment Results
The sale achieved remarkable results, generating strong investor interest despite the property’s unique mixed-use nature. The combination of high occupancy rates, proven operating history, and strategic location resonated with buyers seeking stable cash flow with upside potential. The property’s impressive 7.3% cap rate and projected 21.4% IRR validated its strong market position and future growth potential. Most importantly, the transaction preserved operational continuity for existing tenants while positioning the facility for continued success under new ownership.
Partner with Superior Capital Advisors
Are you considering buying or selling a self-storage facility in the Southeast? Our team brings specialized expertise in maximizing value for self-storage investors through strategic positioning and our extensive network of qualified buyers. Contact us today to discover how our proven approach can help you achieve your investment objectives in the self-storage market.
